Walmart

• Direct campaigns to shift Walmart’s apparel perception, positioning it as a fashion trend destination

• Concept development, casting, location selection, and on-set art direction for omni-channel campaigns

• Art Direct for stills and video across owned and paid media platforms

• Oversee post-production and design direction to ensure cohesive brand storytelling

• Lead campaigns, driving engagement across platforms

Torrid

• Led and art directed still and video campaigns across site, social, paid media, and in-store platforms, ensuring a cohesive and impactful brand presence

• Oversaw and managed the Photo Studio team, including Photographers, Art Directors, Stylists, Sample Coordinators, Videographers, and Retouchers, driving efficiency and high-quality production standards

• Partnered with the Style Director to craft compelling editorial merchandising storytelling, aligning visual concepts with the brand’s strategic vision

• Created and enforced brand style guides for e-commerce on-figure and tabletop photography, ensuring consistency and elevating the online shopping experience

HSN

• Spearheaded studio and location photography for high-profile print, digital, and TV campaigns, elevating brand presence and engagement

• Photographed A-list talent, including Serena Williams, Melissa McCarthy, Christy Brinkley, and Kelly Osbourne, delivering premium product imagery

• Developed and implemented lighting and photography style guides, ensuring consistency and excellence in imagery