First ever swim campaign. Walmart saw it’s swim business was booming rather than attaching a few swim images to another project they launched their first swim project to highlight the growing interest. Very exciting. We wanted to create a a library of images that could resonate with all customers not just the coasts. We did end up shooting this one in Malibu however our hope was for every customer to picture themselves here.

Photographer: Clara Balzary

Stylist: Heather Rest

Role: Senior Art Director

Services: Creative Concepting, Photo Art Direction, Paid Media, Manage Design