Formerly known as Secret Treasures, Joyspun relaunched in Fall 2022 across Walmart stores and digital channels. The brand celebrates the authenticity of every woman and their ability to ‘Choose joy’.

Campaign included a launch & seasonal updates for signage, site, email, paid media and organic social.

Director/Photographer: Coliena Rentmeester & Kate Powers

Stylist: Nina

Role: Photo Art Director

Services: On Set Art Direction, Crew Selection, Casting, Manage Post Production