Back to College
The marketing objective was to position Walmart as the destination for recent high school graduates and young adults starting their next chapter by inspiring them to shop Walmart first for stylish, affordable essentials and unexpected finds across decor, fashion, tech, beauty and more.
Over five days we sought out to create two OLV + five social first videos with additional photography to support each category. This page features my favorite videos + the fashion photography.
Director: Josefine Cardoni
Stylist: Carolina Orrico
Production Designer: Tyler Evans
Fashion Stills Photographer: Garrett Naccarato
Fashion Stills Stylist: Zara Mirkin
Role: Senior Art Director
Services: Creative Concepting, Art Direction, Video, Manage Design